{"id":15394,"date":"2026-08-31T13:42:21","date_gmt":"2026-08-31T11:42:21","guid":{"rendered":"https:\/\/www.vilax.es\/casos\/fotografia-de-producte-per-a-e-commerce-convertir-imatges-en-arguments-de-compra\/"},"modified":"2026-10-06T11:13:24","modified_gmt":"2026-10-06T09:13:24","slug":"fotografia-de-producte-per-a-e-commerce-convertir-imatges-en-arguments-de-compra","status":"publish","type":"casos","link":"https:\/\/www.vilax.es\/ca\/casos\/fotografia-de-producte-per-a-e-commerce-convertir-imatges-en-arguments-de-compra\/","title":{"rendered":"Fotografia de producte per a e-commerce: convertir imatges en arguments de compra"},"content":{"rendered":"\n

Comprar alimentaci\u00f3 online t\u00e9 una dificultat evident: no pots agafar el producte, comprovar-ne la mida, veure de prop la seva textura o fer-te una idea real de com ser\u00e0 quan arribi a casa.<\/p>\n\n

A ProteinK, la fotografia ha de reduir aquesta dist\u00e0ncia.<\/p>\n\n

No n’hi ha prou amb ensenyar un paquet de pa, un croissant o un pot de creatina sobre un fons net. Les imatges i v\u00eddeos han d’ajudar l’usuari a entendre qu\u00e8 est\u00e0 comprant, com \u00e9s realment el producte i com el pot integrar en el seu dia a dia.<\/strong> <\/p>\n\n

Per aix\u00f2 cada fotografia compleix una funci\u00f3 diferent.<\/p>\n\n

Una imatge frontal permet recon\u00e8ixer r\u00e0pidament el producte i el seu packaging. Una fotografia del producte fora de l’env\u00e0s ajuda a entendre’n la mida, la textura i l’aspecte real. Els detalls permeten mostrar elements com la molla d’un pa, l’interior del croissant o la textura d’una crema. I les fotografies lifestyle mostren alguna cosa diferent: quan i com consumir-ho.<\/strong> <\/p>\n\n

La fotografia deixa aix\u00ed ensenyar \u00fanicament producte per comen\u00e7ar a ensenyar moments de consum reconeixibles<\/strong>.<\/p>\n\n

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Com ho apliquem a ProteinK<\/h2>\n\n

La galeria de cada producte s’ha de fer com un petit recorregut de compra.<\/p>\n\n

La primera imatge respon a:<\/p>\n\n

Qu\u00e8 estic comprant?<\/strong><\/p>\n\n

Els seg\u00fcents han de resoldre progressivament altres dubtes:<\/p>\n\n

Com \u00e9s realment?<\/strong>Quina mida t\u00e9?<\/strong>Quina textura presenta?<\/strong>Com ve envasat?<\/strong>Com puc consumir-ho?<\/strong>En quin moment de la meva rutina encaixa?<\/strong><\/p>\n\n

Per exemple, al Pa de Prote\u00efnes ProteinK no n’hi ha prou amb ensenyar el paquet de 450 g. Tamb\u00e9 interessa mostrar les llesques, la textura de la molla i una preparaci\u00f3 quotidiana. Al Croissant Proteic de 50 g, ensenyar el producte fora de l’env\u00e0s i el seu interior ajuda a entendre millor qu\u00e8 rebr\u00e0 l’usuari. I en productes com la creatina o el col\u00b7lagen, el pot ha de conviure amb imatges que expliquin visualment com s’incorpora a una rutina. <\/p>\n\n

Aix\u00ed, la galeria no es converteix en una successi\u00f3 de fotografies boniques, sin\u00f3 en un sistema visual pensat per resoldre dubtes, fer el producte m\u00e9s desitjable i facilitar la decisi\u00f3 de compra<\/strong>. I alhora aconseguim traslladar tamb\u00e9 el posicionament de ProteinK: productes f\u00e0cils d’incorporar a una rutina real, sense necessitat de canviar la teva vida sencera. <\/p>\n\n

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