This step precedes the active search for premises and must allow us to obtain the necessary indicators
Area studies
Potential demand Sociodemographic profile Foot or vehicle traffic Level of commercial attraction Potential of the area Competition
We painstakingly research areas
We seek out opportunities
VILAX travels to the identified areas to get a clear picture of the market opportunities, as it is easier to collect some data on the ground
Market research
General neighbourhood information Profiles, habits and tastes of the community Information on local businesses Current local regulations Information on direct competitors