Our services have been developed to cover the needs of any company that wishes to widen its franchise.

To that end we have developed our three principal services:

Strategy and project

Preliminary phase to prepare the overall project, including validation of, your requirements, initiation of the operational documents that will enable your company to franchise.

Marketing and communication

Our specialisation in franchising allows us to create or adapt commercial documentation and tools which facilitate the sale of franchises.

Franchise sales

Our commitment and involvement make us a reliable option to outsource your sales department or complement it.

Strategy and project

The principal value of franchising is that it provides successful companies  with an opportunity to expand their business. However, the first stage is to prepare and develop a successful commercial model into a company that is ready to franchise.

In addition to a solid business concept, one also needs a suitable franchising project. That is why we study your business model and help you to find the best way to grow.

VILAX offers the strategic planning and all necessary supporting documentation.

Market and competition analysis 

  • Potential, opportunities and risks
  • Products, image and price

Franchise information

  • Informative: mail-shots, dossier, website
  • Contracts: pre-contract and franchise agreement
  • Operational: operations manual

Economic feasibility   

  • Assessment of the project
  • Analysis of the model

Concept and expansion strategy

  • Proposal of the best model
  • Defining exclusive areas
  • Priority objectives and implementations


The first goal in any expansion plan is to attract potential candidates.

For this reason it is fundamental to have available precise informative documentation with appropriate commercial messages specific to each business.

We personalise the different steps according to the company’s objectives, candidate profile required and location of principal areas.

Creation / Review

Franchise Disclosure Document
Corporate presentations
Creation or restyling of the website
Catalogues and brochures
E-mailing creation

Internet Marketing 

Selection of the best franchise websites
Marketing in social network
Publicity in Google Adwords
WEB Positioning

Organization of events

Franchise opening
Public Relations actions
Attendance at franchising exhibitions