Franchising projects
At VILAX, we help you turn your business into a franchise. We offer comprehensive services that cover everything from strategic planning and the creation of operational tools to the design of marketing campaigns and the development of expansion plans. Our goal is to ensure that every step is geared towards the growth and consolidation of your project.
Our franchising services are designed to meet the needs of any company that is looking to grow as a franchise. With this in mind, we have grouped our services into three main areas:
Strategy and project
A preliminary preparation phase that aims to organise your project, identify your needs, and begin the preparation of the operational documentation that will allow your company to franchise.
Marketing and communication
Our expertise in franchising allows us to create or adapt commercial media and tools to support efforts to attract franchisees.
Expansion department
Our commitment and dedication mean that we are a trusted company for the outsourcing of expansion departments or as a complementary commercial structure to such departments.
Do you need help with your project?
Franchise strategy and projects
The major advantage of franchising is that it offers commercially successful companies the opportunity to grow their business. But the first challenge is preparing and transforming a proven business model into a business organisation that is ready to franchise.
For this, in addition to a solid business concept, a suitable franchise project is also required. This is why we study your business model and help you find the best way to grow. VILAX provides you with the strategic planning and the necessary documentary bases that give shape to the defined strategy.
Market and competition analysis
Potential, opportunities, and risks
Products, image, and price
Economic viability
Project assessment
Model analysis
Supporting documents for the franchise
Informative: mailing, dossier, website
Contractual: pre-contract and contract
Operational: manuals and protocols
Concept and expansion strategy
Franchise proposals
Type of franchise and territorial exclusivity zones
Objectives and priority implementations
Marketing for franchises
The first task in any expansion plan is to entice potential applicants. For this reason, it is essential to have good informative documentation; with appropriate commercial messages adapted to each business.
We personalize the different actions based on the objectives of each company, its sector of activity, the required candidate profile and the opening areas.
Creation / Review
- Franchise Dossier
- Corporate presentations
- Creation or redesign of the website
- Catalogs, brochures and advertisements
- Email creation
Online marketing
- Review and selection of web portals
- Social media marketing
- Advertising with Google Ads
- Web positioning
Event organisation
- Opening of establishments
- PR events
- Presence at trade fairs
