Marketing online for Karting Zuera.
KARTING ZUERA is a Karting located in Zuera, a town located a few kilometers from Zaragoza. It belongs to the “Gil Group”, a leading business group in the management of go-karts nationwide.
It’s a world-class Karting, where several well-known drivers have competed. Karting has two tracks; in one, important events are held, such as Kart championships, and the other focuses on rent.
In this second track, various activities are carried out for groups, such as farewells, company events, team-building, anniversaries, etc. Complementing the activities of the karts with a Paintball and Yellow Humor area.
VILAX has been working marketing online services for Karting for 2 years with the aim of making its services known and that more and more customers enjoy its facilities. To achieve this goal, we focus primarily on campaigns for Google Ads and Social Media.
In Google Ads, we carry out search campaigns to position the KARTING ZUERA in searches related to “karts” in the autonomous community of Aragon. On the other hand, we also carry out Display campaigns to increase brand visibility.
Social Media communication focuses on Facebook and Instagram, where we publish current content of the groups and events that happen in the Karting.
In addition, we also work advertising campaigns in Social Media, when there is a special event or discounts for any segment. Some examples are the celebration of “endurance races”, or discounts per batch for university students.
It’s a great satisfaction to help KARTING ZUERA to promote itself as a reference Karting in Aragon and see that more and more groups of friends and companies are choosing their infrastructure to celebrate their events.