Marketing Outsourcing forAtmosfera Home.
ATMOSFERA HOME is a household chain, specialized in bespoke curtains and bedding. Currently has different stores in various Spanish cities; between the province of Barcelona, Madrid and Zaragoza.
Since January 2019 the VILAX team has been developing a marketing strategy focused on improving its positioning and brand image at the digital level. We have taken care of updating new products and stocks, and improving the metadescriptions and meta-titles of existing products, in order to help the organic positioning of the web.
At the same time, we did a web audit to determine the improvements to be applied. One of the first actions that were performed, was to solve the mistakes on the webpage and help the web user with the optimal and pleasant navigation. At this way, the conversion rates can increase.
At once that we implemented the web improvement actions, we developed a strategy of traffic capture and brand recognition has been developed through:
1. Periodic shipping of NewsLetters through Mailchimp.
2. Social media posts (mainly Facebook and Instagram) that facilitate the click to the web.
3. Create a small Google Ads campaign.
All these actions are focused on an online communication and marketing plan developed by VILAX. In addition to all the online development, ATMOSFERA HOME has relied on the 360º design services of VILAX for its stores; the design team has worked on promotional signage, from price-bearing posters to larger formats such as rollups or designs in A0 or A1.
From VILAX we are very proud to be able to work with a large company such as ATMOSFERA HOME and constantly help them to improve their image and their presence in the online world.