Online Expansion


POPKITE is the reference shop for lovers of kitesurfing, surfing, wakeboards and sup in Barcelona. In addition to official store of the brands: North, Duotone, Mystic, Airush, Dakine, Ion, Hurley, among others…

VILAX team is dedicated to the expansion of its online business, with three clear goals:  to increase web traffic, to increase online conversions for increase the sales of its online store.

What is VILAX’s online expansion? A full service of consulting, marketing and design with the aim of boosting online companies.

For POPKITE the VILAX team has defined a Social Media strategy to reach the right audience on social networks. In addition, a comprehensive market study to boost campaigns in Google AdWords and Shopping to help increase traffic to the web as well as the online store.

In turn, an analysis of the POPKITE website has been carried out together with those of the competition to define an SEO strategy focused on the generation of content both on the web and on its social networks.

Furthermore, to proposing a quality content strategy and Inbound Marketing that will help the optimization of the SEO positioning of the site. At the same time we work the Email Marketing channel for the acquisition of new customers such as their loyalty.

POPKITE has become part of our online expansion clients this year and we want to appreciate the trust placed in us for this great project.

August 2019

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