This is the step prior to the active search for premises, and it must help us to obtain the necessary indicators for our zoning report:

Zoning reports

Potential demand

Sociodemographic characteristics

Pedestrian and road traffic

Level of commercial attraction

Potential of the area

The competition


We seek opportunities

VILAX travels to the specified areas and conducts the qualitative research that is required to form a clear idea of the opportunities of the market, as some data is easier to collect in situ.

Market Research

General information about the neighbourhood

Profiles, customs and tastes of the population

Information about businesses in the area

Municipal regulations in force

Information on direct competition