¿Qué es una estrategia digital 360?

Una estrategia digital 360 es un plan que conecta los diferentes canales digitales de una marca — web, redes sociales, SEO, paid media, email marketing y analítica — para que trabajen con un objetivo común alineado con los objetivos reales de negocio.

¿Qué incluye el servicio de estrategia digital 360?

Incluye diagnóstico de la situación digital actual, definición de objetivos de negocio, estrategia de canales, plan de captación, priorización de acciones y definición de métricas de seguimiento. El resultado es una hoja de ruta accionable adaptada a cada empresa.

¿Para qué tipos de empresa sirve una estrategia digital 360?

Para cualquier empresa que quiera ordenar su presencia digital y crecer de forma sostenible. Desde pymes que inician su transformación digital hasta empresas con presencia consolidada que necesitan revisar su estrategia y priorizar mejor sus inversiones.

En una estrategia digital 360, ¿es necesario tener todos los canales activos?

No. La estrategia parte precisamente de analizar qué canales tienen sentido para cada negocio en su momento actual. No se trata de estar en todos los canales sino de estar bien en los que realmente aportan valor al negocio.

¿También podéis ejecutar la estrategia digital 360?

Sí. Vilax no solo define la estrategia sino que también puede ejecutarla. Contamos con equipos especializados en SEO, paid media, marketing automation, CRO y contenidos para llevar el plan a la práctica con coherencia y continuidad.

Strategy & Growth Services

Digital Strategy for Businesses: Growth-Oriented Planning

Many companies have an online presence, but they do not always have a clear vision of where they are heading. They publish content, invest in campaigns and update their websites, but without a common direction that links all their channels and drives sustainable business growth.
At VILAX, we develop 360-degree digital strategies to provide each brand with a clear roadmap: analysing where it currently stands, defining where it wants to go, and determining which actions it should take – in what order and with what objective – in order to grow.

Global business overview

Prioritization of actions

Data-driven decisions

Clear and measurable objectives

Digital plan geared towards growth

Coordination of channels and teams

What does a
360-degree digital strategy involve?

It includes digital diagnosis, channel strategy, acquisition plan, optimization of the digital ecosystem, and measurable objectives aligned with the real growth of the business.

Digital diagnostics

We analyse the brand’s starting point in the digital landscape: active channels, current performance, the competition and opportunities for improvement. The aim is to gain an honest picture of where the business stands before deciding on any actions or investments.

Channel strategy

We identify which digital channels make the most sense for the brand and in what order they should be rolled out. Not all channels work equally well for every business — each decision is made based on the objectives, the target audience and the available resources.

Digital growth plan

We draw up a roadmap setting out specific, actionable steps and clear objectives to improve the brand’s digital presence. Each action has a priority, a person responsible and a metric that enables us to assess its impact on the business.

Acquisition strategy

We identify the best touchpoints with potential customers: communities, channels, messages and key moments. We design the most appropriate lead generation strategies for each stage of the user journey.

Optimization of the digital ecosystem

We integrate the brand’s digital assets to maximise their overall performance: website, campaigns, content, SEO, social media and email. Based on this holistic view, we define a clear roadmap to enable more informed decision-making and improve results.

Our approach

What does a digital strategy connected to business and growth mean?

It means that every digital action has a business objective behind it. Channels are not managed in isolation, but as part of a coherent system.

A well-designed 360-degree digital strategy enables a brand to organise its work within its digital environment. All channels are activated in line with the same objectives, the digital assets of each channel work in coordination, and investment decisions are made more judiciously.

At VILAX, we analyse each client’s starting point, objectives, competition and digital assets to design a strategy with a clear focus on customer acquisition, complete with a roadmap that enables clearer decision-making and guides business growth.

360 Digital Strategy Agency

Give your digital presence a clear direction

At VILAX, we design 360-degree digital strategies aimed at organising your channels, maximising customer acquisition and ensuring every action follows a clear roadmap. We analyse your digital presence, define priorities and draw up a results-oriented roadmap.

Blai Torras

Marketing Manager

Drive your digital growth

Give your digital presence a clear direction

At VILAX, we create 360-degree digital strategies designed to organise your channels, identify opportunities and turn every online action into a valuable contribution to your brand’s growth. We analyse your digital presence, set priorities and draw up a clear roadmap.

Frequently Asked Questions