¿Qué es un ecommerce manager?

Un Ecommerce Manager es una figura estratégica que coordina todas las áreas del marketing digital de una tienda online: campañas, SEO, email marketing, redes sociales y diseño. Su objetivo es asegurar que todas las acciones trabajan de forma integrada y alineada con los objetivos de negocio del ecommerce.

¿En qué se diferencia de contratar servicios sueltos?

Contratar servicios por separado implica coordinar diferentes proveedores sin garantía de coherencia estratégica entre ellos. El servicio de Ecommerce Manager integra todas las áreas bajo una misma visión, con un interlocutor único que garantiza que cada acción suma en la misma dirección y que las decisiones se toman con visión global del negocio.

¿Con qué plataformas de ecommerce trabajáis?

Trabajamos principalmente con Shopify, nuestra plataforma de referencia para ecommerce, aunque también gestionamos proyectos en otras plataformas. Si tienes dudas sobre la compatibilidad con tu entorno actual, podemos analizarlo en una primera reunión.

¿Este servicio es adecuado tanto para B2B como para B2C?

Sí. Gestionamos ecommerce con estrategias diferenciadas según el tipo de público: captación de consumidor final en B2C y captación de cliente profesional en B2B. En muchos proyectos trabajamos ambos públicos de forma simultánea con mensajes y canales específicos para cada uno.

¿Cómo se mide el rendimiento del servicio?

Definimos KPIs concretos desde el inicio del proyecto: visitas, conversión, facturación, coste de adquisición, retorno de la inversión publicitaria y métricas de cada canal. El seguimiento es continuo y se presenta en informes periódicos con resultados y propuestas de mejora para la siguiente fase.

¿Incluye la gestión de la web del ecommerce?

El servicio incluye el diseño de elementos digitales y el apoyo técnico necesario para implementar las acciones previstas. Si el proyecto requiere un trabajo más amplio de desarrollo web o mantenimiento técnico, lo definimos como parte del plan desde el inicio.

Strategy & Growth Services

eCommerce Manager: comprehensive management to grow your online store

Managing an e-commerce business involves much more than simply having an active store. Campaigns, SEO, social media, email marketing, design, and analytics must all work in a coordinated way and with a clear direction to generate sustainable sales.

Global strategic vision of ecommerce

Integrated campaigns, SEO, email, and social media

KPIs and periodic reporting

Coordinated multidisciplinary team

Focused on B2B and B2C sales

Continuous strategic support

A complete team coordinated to grow your ecommerce

It includes campaign management, SEO, email marketing strategy, social media management, digital design and strategic support coordinated under the same business vision.

Advertising campaign management

We plan, create, and optimize campaigns on the most appropriate channels for each objective: acquiring new visitors, remarketing to website visitors, and remarketing to buyers. We define clear KPIs and adjust investment to maximize performance at each stage.

Social media management

We define the graphic style, tone of voice, and brand guidelines for each channel. We create content for Instagram and TikTok designed for both end consumers and professional audiences, based on a monthly recording session.

SEO positioning

The first month we carry out an initial SEO audit to detect opportunities and define a work plan with specific objectives. We execute optimization actions and present a bimonthly report with results and proposals for continuous improvement.

Design and email marketing

We create visual assets and email marketing campaigns designed to strengthen your brand’s digital communication. We design banners, creative materials, and newsletters aligned with your visual identity, defining a segmented sending strategy based on audience, objective, and frequency to improve engagement and conversion.

Strategic support

We provide a comprehensive view of the digital business with continuous improvement proposals based on industry data and trends. The goal is to strengthen the competitiveness of e-commerce and its ability to adapt in a constantly evolving digital environment.

Our approach

What does it mean to have an Ecommerce Manager dedicated to your business?

It means having a strategic figure who coordinates all the digital channels of the e-commerce business with a single objective: to grow sales sustainably and measurably.

Managing an e-commerce business with disconnected teams—one agency for campaigns, another for SEO, someone for social media—generates friction, inconsistent messaging, and decisions that don’t complement each other.

An Ecommerce Manager acts as a central point of coordination: ensuring that each channel works in the same direction, that decisions are made with a holistic vision, and that the digital business progresses coherently and efficiently at every stage of its growth.

Ecommerce Agency Manager

A complete team with
a digital business vision

Behind every growing e-commerce business is a coordinated team with clear objectives, integrated actions, and a strategy that connects customer acquisition, conversion, and retention.
At VILAX, we incorporate a multidisciplinary team made up of specialists in SEO, digital campaigns, graphic design, email marketing, and social media, coordinated by an Ecommerce Manager who acts as the single point of contact and ensures the overall strategic vision.

We define concrete objectives, specific actions, and performance indicators to measure the project’s progress at each stage. The result is efficient, results-oriented management aligned with the real growth of the business.

Drive your digital growth

Do you want a team dedicated to growing your ecommerce business?

At VILAX, we manage your online store with a strategic vision, a multidisciplinary team, and a clear action plan. Campaigns, SEO, email marketing, social media, and design are all coordinated so that every action boosts sales and the growth of your digital business.

Frequently Asked Questions