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Paid Media Agency focused on business results

Paid Media Agency: Google Ads, Meta Ads and more

At VILAX, we design and manage digital advertising campaigns on Google, Meta, TikTok, LinkedIn, and Microsoft Ads. We’ve been helping businesses acquire customers online for some time now, and we’ve learned that a well-built campaign doesn’t start with the ad: it starts with understanding the business.

Every project begins with a thorough analysis: who your customer is, how they make decisions, where they are, and what message they need to see at any given moment. From there, we define the campaign structure, platforms, and budgets based on sound judgment, not templates.

Advanced segmentation by audience and behavior

Campaign structure adapted to each stage of the funnel

Continuous optimization based on real data

Monthly reporting with business metrics, not just platform metrics

Coordination with SEO, web and content when the project requires it.

Official certifications in Google, Meta, TikTok and Microsoft Ads

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Agencia Paid Media | VILAX

The choice always depends
on the business, the audience,
and the objective.

Which platforms do we work with as a paid media agency?

Google Ads

The go-to platform for capturing active demand. We work with Search, Shopping, Display, YouTube, and Performance Max depending on the type of business and each customer’s buying journey. Active Google Partner status.

Meta Ads

Facebook and Instagram to build audiences, generate demand, and guide users from the first touchpoint through to conversion. Effective for both B2B and B2C when segmented correctly.

TikTok Ads

Native advertising adapted to the format and pace of the platform. Ideal for brands looking to connect with younger or growing audiences, with creatives designed specifically for that context.

LinkedIn Ads

A B2B-focused channel. Segmentation by job title, industry, company size, and function. Lead generation campaigns for companies that sell to other businesses.

Microsoft Ads

Additional coverage through the Bing ecosystem. An underused channel for many brands that, when properly activated, can capture demand at a lower acquisition cost in certain sectors.
Paid Media tailored to each business

How do we approach a paid media strategy at VILAX?

We start by analysing the business and target audience before activating any campaign. Every strategic decision has a reason linked to the client’s growth.

There is no single strategy that works for every sector or every stage of a business. An e-commerce in its launch phase needs a different structure from a B2B company looking to scale lead generation. The methodology is the same; the application is not.

We work in phases: first, we define the starting point and business objectives; then, we build the campaign architecture; and once launched, we optimise continuously with clear judgement and data. No blind automation. No set-and-forget approach.
Paid Media Agency

Why choose VILAX as your
paid media agency?

Because we manage campaigns with a business perspective, not just a platform perspective. Every optimisation is aimed at improving real results, not vanity metrics.

With a team with extensive experience in digital marketing and active certifications in Google, Meta, TikTok, and Microsoft, we understand each client’s context before making any decision about budget, segmentation, or messaging.

We work with companies across different sectors and sizes: from SMEs launching their first campaign to brands with a national presence that need to scale their advertising investment efficiently. This variety of cases allows us to anticipate problems, identify opportunities, and make better decisions for each project.
“A campaign is not measured by being active, but by what it contributes to the business: clear data, constant optimization, and results that justify every euro invested.”
Blai Torras
Marketing Manager
GET BETTER RESULTS

Do you want to analyze the performance of your current campaigns?

Tell us where you are now and what you want to achieve. We’ll give you an honest view of what’s working, what isn’t, and how it could be improved.
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