One visual identity, two ways of working with light
We created a photographic system in which identity remains constant and light becomes the element that differentiates each experience.
During the day we work with natural, clean and open lighting that allows us to highlight colors, textures and details, bringing the images closer to the real experience of the space.
For the nighttime shot, we used lower, warmer, and more contrasting lighting. The framing, color palette, and editing maintain continuity, while the lighting transforms the atmosphere and conveys a completely different consumption experience.
This is how we manage to build two moments within the same identity, with images prepared to communicate not only what the restaurant offers, but also when and how the user wants to live that experience.
