Refreshing a brand with more than 80 years
of tanning tradition
LANCINA needed a visual identity capable of better representing its expertise as natural vegetable-tanned leather specialists, its heritage and its commitment to sustainability.
The brand had decades of recognition in the sector, but its visual communication needed an update to convey its values more clearly: tradition, quality, dedication and passion for detail.
The challenge was to build a more contemporary, coherent and recognisable image, without losing the essence of a family-owned company with more than 80 years of artisanal and sustainable tanning expertise.
A more contemporary, coherent identity
connected to its essence
We developed LANCINA’s complete rebranding and visual identity, starting with the creation of a symbol that synthesises leather shaped by a botanical silhouette and the natural dye tones characteristic of the brand.
The graphic identity was built with a modern, highly legible sans serif typeface, designed to give the identity recognisability and personality across all its versions and applications.
The branding was extended across different corporate applications: stationery, interior and exterior signage, signage for the industrial facility and corporate gifts.
