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ALR Consultancy: the journey towards digital visibility in a hyper-competitive sector

A comprehensive website redesign, SEO and local SEO strategy to transform a low-visibility website into an active acquisition channel in Castelldefels.

Description

The consultancy sector is one of the most competitive environments within local search. In cities such as Castelldefels, standing out does not depend only on experience or a close, personal service, but also on having a solid, clear and well-positioned digital presence.

ALR Consultancy had been offering tax, accounting, employment and management services for companies, self-employed professionals and individuals for over 30 years, but its online presence did not reflect that experience.
The website had little visibility in search engines, generated very little traffic and did not respond to the real searches of its potential clients.

At VILAX, we developed a comprehensive strategy to renew its website, reorganise its content and position its main services both on Google and in the local environment. The objective was clear: to turn the website into a real acquisition tool and strengthen ALR as a leading consultancy in Castelldefels.
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ALR Consultancy is a consultancy firm based in Castelldefels with more than 30 years of experience.
Since 1992, it has offered a comprehensive service to small and medium-sized businesses, self-employed professionals and individuals, maintaining a way of working based on close client relationships, efficiency and personalised support.

What we did in VILAX

Sector

Consultancy

SEO

From an invisible website to a real acquisition tool

When ALR Consultancy came to VILAX, the initial objective was to renew its website by taking advantage of the Kit Digital grants. However, the initial analysis showed us that the problem went beyond design.

The previous website had a very limited structure, with little content and no architecture designed to compete in search engines. It did not appear for strategic searches related to its services and received very few organic impressions or clicks.

Based on a full audit and keyword research, we redefined the site structure, expanded the content and created new pages focused on specific services. The strategy centred on responding to real searches from users who needed tax, accounting, employment or management consultancy services in Castelldefels.

The result was a clear evolution: the website went from registering fewer than 5 daily impressions to multiplying its visibility, generating more qualified traffic and new contact opportunities.

Local SEO

Positioning a consultancy firm in proximity-based searches

In a sector where trust and location strongly influence user decisions, local positioning was a key part of the project. At the beginning, ALR had very little presence in the Local Pack for relevant searches such as “consultancy in Castelldefels” or “gestoría in Castelldefels”. It was competing against established firms with greater visibility on Google Maps.

At VILAX, we strategically optimised the Google Business Profile listing: categories, services, description, posts, images, reviews and local keyword tracking. The goal was to turn the listing from a passive element into an active acquisition channel.

Today, ALR appears in prominent positions for relevant local searches and has strengthened its presence on Google Maps, consolidating its authority within its area of influence.

Results

A local consultancy with more visibility, greater authority and more opportunities

The strategy made it possible to transform ALR Consultancy’s digital presence. The new website not only improved visually and technically, but also began competing in search engines for terms relevant to the business.

Organic growth, improvements in the Google Business Profile listing and visibility in AI-generated responses demonstrate that the project has gained digital authority and acquisition capability.

+500% in impressions

The new SEO structure and content optimisation made it possible to multiply the website’s organic visibility on Google.

+100% in clicks

The increase in rankings and content improvements helped attract more qualified traffic to ALR Consultancy’s services.

+Local visibility

The optimisation of Google Business Profile improved ALR’s visibility in strategic local searches in Castelldefels.
Get better results

Do you want your business to gain visibility on Google?

At VILAX, we develop SEO and local SEO strategies designed for businesses that want to attract more customers from search engines. We analyse your situation, optimise your website and work on your local presence to turn your digital positioning into real opportunities.
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