Contact

ALR Consultancy: the journey towards digital visibility in a hyper-competitive sector

A comprehensive website redesign, SEO and local SEO strategy to transform a low-visibility website into an active acquisition channel in Castelldefels.

Description

The consulting sector is one of the most competitive in local searches. In cities like Castelldefels, standing out depends not only on experience or personalized service, but also on having a strong, clear, and well-positioned digital presence.

ALR Asesoría had been offering tax, accounting, labor, and management services to companies, freelancers, and individuals for over 30 years, but its online presence didn’t reflect that experience. The website was poorly visible in search engines, generated hardly any traffic, and didn’t address the actual searches of its potential clients.

At VILAX, we developed a comprehensive strategy to revamp their website, reorganize its content, and improve the ranking of their core services on both Google and local search results. The objective was clear: to transform the website into a powerful client acquisition tool and solidify ALR’s position as a leading consultancy in Castelldefels.
Let's talk about your project
ALR Asesoría is a consulting firm located in Castelldefels with over 30 years of experience. Since 1992, it has offered comprehensive services to small and medium-sized enterprises, freelancers, and individuals, maintaining a working style based on close relationships, efficiency, and personalized support.

What we did at VILAX

Sector

SEO

From an invisible website to a real acquisition tool

When ALR Asesoría came to VILAX, the initial goal was to revamp their website using the resources provided by the Digital Kit. However, the initial analysis revealed that the problem went beyond design.

The previous website had a very limited structure, with little content and no architecture designed to compete in search engines. It didn’t appear in strategic searches related to its services and received hardly any organic impressions or clicks.

Based on a comprehensive audit and keyword research, we redefined the site’s structure, expanded the content, and created new pages focused on specific services. The strategy centered on responding to real searches from users who needed tax, accounting, labor, or management advice in Castelldefels.

The result was a clear evolution: the website went from registering less than 5 daily impressions to multiplying its visibility, generating more qualified traffic and new contact opportunities.

Local SEO

Positioning a consultancy firm in proximity-based searches

In a sector where trust and location heavily influence user decisions, local SEO was a key part of the project. Initially, ALR had virtually no presence in the Local Pack for relevant searches like “consulting services in Castelldefels” or “business management services in Castelldefels.” It was competing against established firms with greater visibility on Google Maps.

At VILAX, we strategically optimize Google Business Profile listings: categories, services, description, posts, images, reviews, and local keyword tracking. The goal was to transform the listing from a passive element into a lead generation channel.

Today, ALR appears in prominent positions for relevant local searches and has strengthened its presence on Google Maps, consolidating its authority within its area of ​​influence.

Results

A local consultancy with more visibility, greater authority and more opportunities

The strategy transformed ALR Asesoría’s digital presence. The new website not only improved visually and technically, but also began to compete in search engines for keywords relevant to the business.

Organic growth, an improved Google Business Profile, and increased visibility in AI-generated search results demonstrate that the project has gained digital authority and lead generation capabilities.

+500% in impressions

The new SEO structure and content optimisation made it possible to multiply the website’s organic visibility on Google.

+100% in clicks

The increase in rankings and content improvements helped attract more qualified traffic to ALR Consultancy’s services.

+Local visibility

The optimisation of Google Business Profile improved ALR’s visibility in strategic local searches in Castelldefels.
Get better results

Do you want your business to gain visibility on Google?

At VILAX, we develop SEO and local SEO strategies designed for businesses that want to attract more customers from search engines. We analyse your situation, optimise your website and work on your local presence to turn your digital positioning into real opportunities.
TELL US ABOUT YOUR PROJECT
Cases

Related projects

View all case studies
1 / --
View all case studies