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How Berry Brunch increased its local visibility by 700% in one year

An SEO and local SEO strategy to position Berry Brunch as one of the most visible brunch spots in Barcelona.

Description

The brunch sector in Barcelona is one of the most competitive areas within the restaurant industry.
New venues, chains with multiple locations and strong demand from both local and international audiences make standing out in search results far from easy.

Berry Brunch started from a very strong proposition: a brunch restaurant in Barcelona with a recognisable aesthetic, creative dishes, a photogenic atmosphere and a menu that combines Mediterranean and Anglo-Saxon flavours. The challenge was to transfer all that potential into the digital environment.

The brand needed to gain visibility beyond searches for its own name, compete with larger businesses and turn its online presence into real visits to the restaurant. With a well-executed SEO and local SEO strategy, Berry Brunch managed to multiply its local visibility and establish itself as a standout option for people searching for brunch in Barcelona.
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Berry Brunch is a brunch restaurant in Barcelona known for its floral décor, creative dishes and carefully designed atmosphere. Its offering connects with both local and international audiences looking for good food and a different kind of space to enjoy brunch.

What we did in VILAX

Sector

Restaurant industry.

SEO

The challenge of positioning an independent brunch restaurant in Barcelona

When we started working on Berry Brunch’s SEO positioning, the website was receiving very little organic traffic.
Its search presence was mainly concentrated around searches related to the venue’s name, which limited its ability to attract new customers. The objective was clear: to enable a single independent venue to compete in a saturated market and appear in relevant generic searches within the brunch sector in Barcelona.

To achieve this, we developed an SEO strategy focused on improving the website’s authority, optimising its organic presence and building a solid foundation to attract qualified traffic. Every action was aimed at strengthening the brand’s visibility and increasing its acquisition opportunities. After 9 months of consistent work, Berry Brunch managed to improve its positioning and gain visibility against competitors with a longer track record, more locations and greater initial visibility.

Local SEO

Google Business Profile as a key acquisition channel

In the restaurant industry, local SEO is not an add-on: it is an essential part of the strategy.
Many users decide where to eat directly from Google Maps, comparing listings, reviews, photos, opening hours and location before visiting a venue. That is why one of the key areas of the project was the comprehensive optimisation of Berry Brunch’s Google Business Profile listing. We worked on the listing from a strategic perspective: information optimisation, review management, visual content, posts, technical configuration and improvements to the factors that influence local visibility.

The goal was not only to appear more often, but to appear better. We wanted Berry Brunch to gain presence in relevant searches and for that visibility to translate into real actions: listing visits, calls, direction requests and more customers in the restaurant. The result was a 700% increase in local visibility compared to the previous year, proving that a well-managed listing can become a real acquisition tool for physical businesses.

Results

A brunch restaurant with more visibility, more engagement and greater acquisition capacity

The impact of the strategy was clear. Berry Brunch went from having a limited digital presence to competing strongly in one of the most competitive niches within Barcelona’s restaurant industry.

The combination of SEO, local SEO and continuous optimisation made it possible to strengthen the brand’s authority, improve its visibility in search engines and turn Google Business Profile into a key channel for attracting customers to the venue.

+700% in local visibility

The optimisation of the Google Business Profile listing made it possible to multiply Berry Brunch’s presence in local searches and on Google Maps.

+200% in interactions

The work on content, reviews, configuration and visual presence boosted user actions within the listing.

+25% in leads

The improvement in visibility and digital touchpoints helped increase acquisition opportunities.
Get better results

Do you want to improve your business’s local visibility?

At VILAX, we develop SEO and local SEO strategies designed for businesses that need to attract real customers from search engines and Google Maps. We optimise your digital presence to improve your positioning, increase visibility and turn searches into business opportunities.
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