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How EAS Barcelona revitalised its digital strategy with 85% more leads and 44% growth in reach

An SEO and paid media strategy to regain visibility, improve lead quality and strengthen the digital presence of a leading aviation school.

Description

The aviation training sector is demanding, technical and highly competitive. The decision to become a pilot is not impulsive: it requires information, trust, investment and a training proposal capable of conveying confidence from the very first digital touchpoint.

EAS Barcelona needed to strengthen its online strategy to regain organic visibility, improve the quality of its commercial enquiries and build a stronger digital presence in an increasingly competitive market.

At VILAX, we developed a combined SEO and lead generation campaign strategy with the aim of organising the project’s digital foundations, attracting more qualified traffic and turning that interest into real opportunities for the school.
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EAS Barcelona is an aviation training school specialised in preparing future pilots. Its approach combines innovation, a personalised methodology and an educational experience focused on employability with national and international airlines.

What we did in VILAX

Sector

Aviation

PPC

Qualified lead generation for future pilots

The main challenge in the campaigns was clear: to generate high-quality leads from people genuinely interested in starting a career as a pilot, while reducing the cost per lead and improving the efficiency of advertising investment.

To achieve this, we designed a lead generation-focused paid media strategy, combining Google Ads and Meta Ads with messages adapted to different user profiles and decision-making stages. The goal was not simply to get more form submissions, but to attract enquiries with real intent and higher conversion potential.

Through continuous optimisation of campaigns, audiences, ads and messaging, we improved the overall performance of lead generation. This work made it possible to increase lead volume and strengthen EAS Barcelona’s presence in the channels where its target audience looks for information, compares options and makes decisions.

SEO

Recovering lost visibility and building a solid foundation

The SEO project started from a particularly complex scenario. The EAS Barcelona website had historically had visibility in relevant searches within the sector, but it had been experiencing a prolonged decline that affected its ability to generate organic leads.

After carrying out a full audit, we identified a toxic backlink profile, practices inherited from outdated strategies and a content structure that needed to be reviewed in order to realign the website with Google’s current best practices.

The work focused on cleaning up domain authority, disavowing harmful links, optimising key service pages and recovering content with strategic value. The goal was not to rely once again on outdated tactics, but to build a more stable, clean SEO foundation, ready to grow sustainably.

Thanks to this approach, EAS Barcelona was able to start recovering organic growth potential, strengthen its digital reputation and build a content strategy more closely aligned with the real searches of future students.

Results

More visibility, more leads
and a digital foundation ready
to grow

The impact of the strategy made it possible to change the project’s digital direction.
EAS Barcelona not only improved its lead generation, but also strengthened its online presence and cleaned up a key part of its digital ecosystem.

+85% in leads.
+44% in reach.
+10% in domain authority.

These results reflect the value of a well-structured digital strategy, where paid acquisition and organic positioning work in the same direction: generating real commercial opportunities and building a stronger long-term digital presence.

+85% in leads

Campaign optimisation made it possible to increase the volume of enquiries generated, attracting users with a stronger interest in aviation training.

+44% in reach

The campaign strategy helped expand EAS Barcelona’s visibility among new audiences interested in becoming pilots.

+10% in domain authority

The SEO work and backlink profile clean-up helped improve the strength of the domain and prepare the website for more sustainable organic growth.
Get better results

Do you want to improve your digital lead generation?

At VILAX, we develop SEO and paid media strategies designed to generate visibility, attract qualified leads and build digital foundations ready to grow. We analyse each project, identify real opportunities and activate actions focused on measurable results.
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