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How EAS Barcelona revitalised its digital strategy with 85% more leads and 44% growth in reach

An SEO and paid media strategy to regain visibility, improve lead quality and strengthen the digital presence of a leading aviation school.

Description

The aviation training sector is demanding, technical, and highly competitive. The decision to become a pilot is not impulsive: it requires information, confidence, investment, and a training program that inspires confidence from the very first digital contact.

EAS Barcelona needed to strengthen its online strategy to regain organic visibility, improve the quality of its business contacts, and build a stronger digital presence in an increasingly competitive market.

At VILAX we work on a combined strategy of SEO and lead generation campaigns, with the aim of organizing the project’s digital base, attracting more qualified traffic and converting that interest into real opportunities for the school.
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EAS Barcelona is an aviation training school specialised in preparing future pilots. Its approach combines innovation, a personalised methodology and an educational experience focused on employability with national and international airlines.

What we did at VILAX

Sector

PPC

Qualified lead generation for future pilots

The main challenge in campaigns was clear: to generate quality leads from people genuinely interested in starting a career as a pilot, while simultaneously reducing the cost per lead and improving the efficiency of advertising investment.

To achieve this, we designed a paid media strategy focused on lead generation, combining Google Ads and Meta Ads with messages tailored to different user profiles and decision-making stages. The goal wasn’t just to generate more forms, but to attract leads with genuine intent and a higher conversion potential.

Through continuous optimization of campaigns, audiences, ads, and messaging, we improved overall lead generation performance. This work increased the volume of leads and strengthened EAS Barcelona’s presence on the channels where its target audience seeks information, compares options, and makes decisions.

SEO

Recovering lost visibility and building a solid foundation

The SEO project started from a particularly complex scenario. The EAS Barcelona website had historically enjoyed visibility in relevant industry searches, but it was experiencing a prolonged decline that affected its ability to attract organic traffic.

After conducting a full audit, we detected a toxic link profile, practices inherited from old strategies, and a content structure that needed to be reviewed to realign with Google’s current best practices.

The work focused on cleaning up domain authority, disavowing harmful links, optimizing key service pages, and recovering strategically valuable content. The goal wasn’t to revert to outdated tactics, but to build a more stable, clean SEO foundation ready for sustainable growth.

Thanks to this approach, EAS Barcelona was able to begin recovering organic growth margins, strengthen its digital reputation, and have a content strategy more consistent with the real searches of prospective students.

Results

More visibility, more leads
and a digital base ready
for growth

The impact of the strategy allowed the project to change its digital course. EAS Barcelona not only improved its lead generation but also strengthened its online presence and streamlined a key part of its digital ecosystem.
+85% in leads.
+44% in reach.
+10% in domain authority.


These results reflect the value of a well-planned digital strategy, where paid lead generation and organic search engine optimization work in the same direction: generating real business opportunities and building a stronger digital presence for the long term.

+85% in leads

Campaign optimisation made it possible to increase the volume of enquiries generated, attracting users with a stronger interest in aviation training.

+44% in reach

The campaign strategy helped expand EAS Barcelona’s visibility among new audiences interested in becoming pilots.

+10% in domain authority

The SEO work and backlink profile clean-up helped improve the strength of the domain and prepare the website for more sustainable organic growth.
Get better results

Do you want to improve your digital lead generation?

At VILAX, we develop SEO and paid media strategies designed to generate visibility, attract qualified leads and build digital foundations ready to grow. We analyse each project, identify real opportunities and activate actions focused on measurable results.
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