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How We Transformed Gemap’s Image While Honoring Its Legacy

A rebranding initiative designed to modernize the image of a long-established consulting firm, emphasizing its professionalism, approachability, and trustworthiness.

Description

For GEMAP, we developed a rebranding project aimed at updating the consulting firm’s visual identity and reinforcing its positioning as a professional, approachable, and trustworthy brand.

The challenge was to revamp the image of a well-established consulting firm, preserving its essence while translating it into a more contemporary, clear, and coherent visual language. To achieve this, we developed a corporate identity capable of conveying rigor, reliability, and support—key values in an industry where trust is essential.

The new visual system was designed to function consistently across various corporate and digital applications, creating a brand that is more recognizable, cohesive, and better equipped to communicate more clearly.
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GEMAP is a business consulting firm with more than 38 years of experience assisting companies, self-employed individuals, and professionals with the tax, accounting, labor, and administrative management of their businesses.

What we did at VILAX

Sector

Challenge

Refreshing a long-standing brand
without losing its essence

GEMAP needed to refresh its visual identity without undermining the trust it had built up over the years.

The goal was to evolve the consulting firm’s image toward a more contemporary, clear, and consistent visual language, while maintaining the values that define it: professionalism, rigor, approachability, and reliability.

Solution

A clearer, stronger, and more prepared identity
to communicate more effectively

We developed a new visual system capable of unifying the brand, strengthening brand recognition, and conveying trust across all touchpoints.

The new identity was designed to function consistently across corporate and digital applications, projecting a more contemporary image aligned with GEMAP’s evolution.
Let's talk about your brand

Do you want to build an identity
that sets you apart?

At VILAX, we develop branding strategies aimed at building strong, recognizable, and distinctive brands. We define brand identities through strategy, analysis, and cohesive design to strengthen brand perception and establish a consistent long-term positioning.
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