Renewing a brand organically without losing
its natural essence
Óscar Herrera needed a visual identity that would better represent the quality of his work, his experience, and the care with which he approaches every gardening and landscaping project.
The brand had a solid track record, but its visual and digital communication needed an update to more clearly convey its values: professionalism, approachability, technical precision, and respect for the environment.
The challenge was to build a more contemporary, consistent, and recognizable brand image without losing the essence of a company that specializes in transforming outdoor spaces into functional, well-maintained gardens with character.
A more natural, clear, and polished identity
to communicate more effectively
We developed a new visual identity inspired by the natural world, with a clean, professional, and approachable aesthetic that can be adapted to various corporate and digital media.
The brand refresh helped streamline the company’s communication and reinforce its positioning as a firm specializing in the design, construction, and maintenance of gardens and green spaces.
We also designed an intuitive and visually appealing corporate website, crafted to showcase its services, highlight its expertise, and make it easy for any user to contact the team directly and effortlessly.
