Refreshing a craft-based brand without losing
its natural essence
Óscar Herrera needed a visual identity capable of better representing the quality of its work, its experience and the sensitivity with which it approaches each gardening and landscaping project.
The brand already had a solid track record, but its visual and digital communication needed an update to convey its values more clearly: professionalism, approachability, technical precision and respect for the environment.
The challenge was to build a more current, consistent and recognisable image without losing the essence of a company that specialises in transforming outdoor spaces into functional, carefully crafted gardens with personality.
A more natural, clear and ready-to-use identity, designed
to communicate more effectively
We developed a new visual identity inspired by the natural world, with a clean, professional and approachable aesthetic that adapts seamlessly across both corporate and digital applications.
The brand refresh helped bring greater clarity and consistency to its communication while strengthening its positioning as a company specialised in the design, construction and maintenance of gardens and green spaces.
We also designed an intuitive and visually engaging corporate website to showcase its services, highlight its expertise and make it easy for potential clients to get in touch with the team quickly and directly.
