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Radhe Shyam: the success of a natural brand in the digital environment

A comprehensive digital strategy to drive the online growth of a leading brand in natural cosmetics and plant-based hair colour.

Description

The natural cosmetics sector has evolved significantly in recent years, driven by a more conscious, demanding and connected consumer. This shift has forced brands to adapt quickly, integrating digital strategies that allow them to stand out in a saturated and constantly changing environment.

Radhe Shyam, with a long-standing track record in the sector, committed to renewing its online presence and optimising its acquisition channels in order to continue leading in an increasingly competitive market. The results were not long in coming.

With a well-executed digital strategy and a clear vision, the brand has managed to translate its experience and authenticity into real growth, proving that, in the natural sector too, innovation is key to remaining relevant.
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Radhe Shyam is a popular Spanish brand based in Barcelona, founded in 1983, known for its 100% plant-based hair dyes, hair cosmetics and candles. Its positioning revolves around natural, plant-based products and respectful care for hair and wellbeing.

What we did in VILAX

Sector

Retail

PPC

The main challenge in the campaigns area

The main challenge in the campaigns area was clear: to increase sales and consolidate brand positioning by activating a strategy capable of attracting qualified traffic and turning it into real results. To achieve this, we worked with a multichannel approach that integrated Google Ads, Meta Ads and TikTok Ads, defining specific objectives for each platform and segmenting audiences based on behaviour, historical data and new tests on cold segments.

Through continuous optimisation, we adjusted creatives, audiences and messages based on real performance.
Coordination with the newsletter strategy helped reinforce key messages and maintain consistency throughout the funnel. In addition, analysing users’ doubts and objections gave us a competitive advantage: turning their questions into clear answers that encouraged the purchase decision.

Thanks to this data-driven approach, constant validation and a deep understanding of consumer behaviour, we were able to increase conversion and improve campaign profitability, generating sustained growth without the need to dramatically increase investment.

SEO

The key points of the strategy

One of the key points in the strategy was the work carried out on organic positioning. Migrating the website to Shopify not only improved the user experience, but also laid the foundations for stronger growth in search engines.

In-depth optimisations were carried out across product pages, along with the creation of subcategories aligned with users’ real search behaviour, as well as image optimisation to improve loading times and visibility. All of this was supported by ongoing analysis of strategic keywords.

Thanks to these actions, Radhe Shyam not only increased clicks by 20% and impressions by 20%, but also achieved top positions for highly relevant generic terms such as “henna for hair”. In addition, domain authority increased by 6 points in less than 6 months, reinforcing the strength of the project and ensuring sustainable organic growth in the future.

Results

The success of a natural
brand in the digital environment

The overall impact of the strategy has been significant. With just 30% more investment compared with the previous year, Radhe Shyam has achieved:

+88.4% in orders.
+74.61% in revenue.

These results consolidate Radhe Shyam as a leading brand in the natural cosmetics and plant-based hair colour sector. The growth achieved reflects the value of a comprehensive and well-executed digital strategy, capable of transforming online presence into tangible business results. Radhe Shyam is therefore on track to become an undisputed benchmark within its sector, strengthening its leadership and proving that tradition and innovation can go hand in hand.

+88,4% in sales

The digital strategy made it possible to significantly increase order volume, turning online visibility into real growth.

+20% in views

SEO work and website optimisation helped attract more qualified traffic to the online store.

+74,61% in revenue

The improvement in acquisition, user experience and conversion translated into strong revenue growth.
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Do you want to boost the performance of your campaigns?

At VILAX, we develop paid media strategies focused on lead generation, conversion, and sustainable growth. We optimize each campaign through data and continuous analysis to maximize performance and efficiently scale results.
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