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Product photography for e-commerce: turning images into buying arguments

A visual strategy to reduce the distance between the physical product and the purchase decision in e-commerce

Description

Buying food online has an obvious difficulty: the user cannot pick up the product, check its size, see its texture up close, or get a completely realistic idea of ​​what it will be like when it arrives home.

At ProteinK, photography had to bridge that gap. The goal wasn’t simply to show the packaging, but to create images that could explain what the user is buying, what the product is really like, and how they can integrate it into their daily life.

That’s why we present photography as a tool within the buying process: each image fulfills a specific function and answers a different question.
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ProteinK is a brand specializing in protein-rich foods and products designed to easily integrate into an active lifestyle. Their e-commerce site offers everything from breads and snacks to sports supplements.

What we did at VILAX

Sector

The main challenge in e-commerce photography

To make tangible a product that the user cannot touch.

In an online store, a front-facing photograph on a clean background allows you to recognize the product, but by itself it does not resolve all the doubts that arise before buying.

The user also needs to understand the size, texture, and actual appearance of the food outside the packaging, how it is presented, and how it can be consumed. For products like bread, croissants, creams, or supplements, this visual information is especially important.

The challenge was to build a gallery that didn’t function as a succession of pretty pictures, but as a visual journey capable of bringing the product closer to the user and facilitating their purchase decision.

Key points in the strategy

Each image answers a buying question

We organized the product gallery so that each photograph had a function within the customer journey. The first image quickly identifies the product and its packaging; the following images expand on the information and allow for a better understanding of what will be received.

For example, with Protein Bread, it’s not enough to just show the 450g package: we also show the slices, the crumb, and a typical preparation method. With the 50g Protein Croissant, showing the product outside the packaging and inside helps the user better anticipate what they’ll receive. And with products like creatine or collagen, the container is accompanied by images that visually explain how to incorporate it into their routine.
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Pan de proteina
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Pasta Proteica_3
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Results

The result: a gallery that accompanies the purchase decision

As this is a photographic project, the value of the work lies not only in the metrics but also in the ability to create a visual catalog that better communicates each product and facilitates its understanding. The new photographs clearly showcase the packaging, the product’s actual appearance, its textures, and some of its key details, as well as incorporating consumption scenarios that help contextualize it.

Maintaining the same photographic direction throughout the catalog also helps to reinforce the visual consistency of the e-commerce site and ensures that products from different categories are perceived as part of the same brand.

More visual information

Each gallery combines packaging, actual product, details, textures, and different perspectives to offer the user a more complete view of what they are buying.

More consistency

Las fotografías parten de unos criterios visuales comunes que permiten mantener una identidad reconocible incluso entre productos y categorías muy diferentes.

More context of use

Lifestyle images place the product in everyday situations, helping the user imagine how they can incorporate it into their diet or routine.
Achieve better results

Do you want to boost the image of your e-commerce business?

A good product photograph doesn’t just show what you’re selling. It also helps people understand it, imagine it, and make a more informed purchase decision.
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