Local SEO
Local visibility is key to attract real traffic to your physical business. Local SEO works on positioning in the first results of Google Maps and geolocated searches, driving visits, calls and bookings.
Did you know that 76% of people who search for a business on Google Maps visit that same day? With an optimised and active listing, you are where your customers are already looking. The goal is to stand out in local searches, even when proximity is not favourable.
How does a local business rank on Google?
Local positioning is based on three pillars that determine which businesses appear first when a user performs a geolocated search:
Relevance
This refers to the match between your business content and the user’s search intent. It is optimised through the strategic use of geolocated keywords, well-structured descriptions and a correct selection of categories.
Authority
It is determined by the digital popularity of the business. A listing with verified reviews, mentions on relevant sites and quality links conveys more trust to Google and improves ranking.
Proximity
It is the physical distance between the user and the business. Although it is an external factor, it can be optimised through techniques such as precise geolocation and multisite strategies that reinforce presence in different locations.
We boost your local SEO with the best tools
What do we do?
- 1. Initial audit We analyse your current situation, your business profile, your competition and your positioning in local searches.
- 2. Optimisation We apply key improvements in content, categories, keywords, images and structure to make you stand out.
- 3. Ongoing management We publish relevant content, manage reviews, update your listing and monitor results.
Do you want to know where your business stands?
Why do Local SEO
Increase visibility in local searches
Improve your business’s position in search results when users search for local products or services.
Attraction of relevant clients
Target your marketing to people who can actually visit your physical location, attracting local leads and increasing your chances of conversion.
Mobile Optimization
Since many local searches are performed from mobile devices, Local SEO ensures that your website is optimized for a seamless mobile experience.
Google My Business (GMB)
By optimizing and keeping your Google My Business profile updated, your business will appear on Google Maps and in the knowledge section to the right of search results, providing valuable information to users.
Captivate local customers through reviews
Encouraging and managing local reviews on platforms like Google and Yelp can positively influence local customers’ purchasing decisions.
Local events and promotions
Stand out from local competition, especially important for small businesses and local stores competing for consumer preference in a specific geographic area.
Encourage physical visits
Make it easy for customers to find crucial information, such as address, hours, and contact information, which can increase visits to your physical location.
Local competition
Stand out from local competition, especially important for small businesses and local stores competing for consumer preference in a specific geographic area.