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Biokosmo’s success in Europe: strategies that exceeded expectations

A digital strategy focused on attracting qualified distributors, validating new European markets and driving the international growth of a premium natural cosmetics brand.

Description

International expansion represents a great opportunity for premium cosmetic brands, but it also poses significant challenges in finding distributors capable of correctly conveying the brand’s value in new markets.
With the aim of accelerating its growth in Europe, Biokosmo opted for a digital strategy focused on B2B acquisition and the generation of qualified sales leads. The challenge was clear: to identify strategic partners, validate new markets, and build a solid distribution network without sacrificing the premium positioning that characterizes the brand.


The results came quickly.
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Biokosmo is an Italian premium natural cosmetics brand with over 40 years of experience. Its business model is focused on the professional channel, working with distributors and specialised retail outlets in the beauty and personal care sector.

What we did at VILAX

Sector

B2B lead generation

How we attracted qualified distributors in new markets

The main challenge of the campaigns was to generate qualified business opportunities in different European markets and connect with distributors capable of driving Biokosmo’s growth internationally.

The Meta Ads strategy was specifically targeted at the B2B environment, with precise segmentation towards distributors, specialized retailers, and professionals in the cosmetics sector interested in premium brands. The initial activation in seven countries allowed for rapid validation of the brand’s potential in different markets.

Through constant optimization of audiences, creatives and messages, we manage to attract highly qualified leads, always prioritizing the quality of contacts over volume and ensuring their alignment with Biokosmo’s positioning.

International expansion

The key to sustainable expansion

The main challenge in international expansion was to identify markets with greater growth potential and build a solid distribution network that respected the brand’s premium positioning.
The strategy focused on analyzing performance by country to detect real opportunities for scaling, concentrating efforts on those markets with the best response and greatest interest in Biokosmo’s proposal.


This approach allowed the brand’s viability to be validated in different European territories and to accelerate its international presence in a sustainable way, optimizing investment and reducing the risk of expansion.

Results

From the local market
to a consolidated European presence

In just a few months, the strategy exceeded initial expectations, generating over 300 qualified leads in 12 European countries and validating the brand’s international growth potential. The results achieved solidified Biokosmo’s presence in new markets and laid the foundation for sustainable expansion. The main impacts include:


Reduction of cost per lead (CPL) by 75% in several key markets, optimizing advertising investment and improving overall lead generation efficiency.


Significant growth in brand visibility in competitive international markets, reinforcing its positioning within the professional premium cosmetics channel.

+300 qualified leads

The strategy made it possible to generate more than 300 qualified commercial contacts from different European markets.

+10 countries reached

The campaign successfully validated Biokosmo’s presence in more than ten European markets, making it possible to identify real growth opportunities across different territories.

-75% cost per lead

Continuous optimisation of audiences, messaging and creatives made it possible to progressively improve campaign efficiency.
Get better results

Do you want to boost the performance of your campaigns?

At VILAX, we develop paid media strategies focused on lead generation, conversion, and sustainable growth. We optimize each campaign through data and continuous analysis to maximize performance and efficiently scale results.
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